Scott to travel in the cold to promote Florida tourism

Feb 28, 2011

The following article was published in The Florida Current on February 28, 2011:

Scott to travel in the cold to promote Florida tourism

Governor Rick Scott is looking to capitalize on the cold weather in the North and will embark on a four-city, two-day tour in an attempt to promote tourism in Florida.

Scott’s “Share a Little Sunshine Tour” will begin on Tuesday in Orlando before reaching out to residents in Washington D.C., Philadelphia, New York City and Chicago in hopes to attract tourists to the state.

“Jobs and economic development are two of the most important issues we face as a state and a nation,” Scott said in a statement. “Tourism is an important economic engine for Florida and employs nearly one million residents. I am proud to lead VISIT FLORIDA’s Share a Little Sunshine campaign to bring more visitors to the Sunshine State.”

The governor will be a part of a rally at the University of Central Florida’s Rosen College of Hospitality Management in Orlando on Tuesday before Scott takes a group of “sunshine ambassadors” with him to Washington D.C. and the other cities.

Over the course of the two-day tour, Scott will meet with local residents from the different cities and hand out vacation prizes. Scott and his support team plan ultimately to bring 120 winners to Orlando for four-day vacations.

“We are grateful that the governor continues to acknowledge the importance of tourism to the state’s economy by participating in this fast-paced, fun-filled tour of several of Florida’s key visitor markets,” Ed Fouche, chairman of the VISIT FLORIDA Board of Directors, said in a statement