‘Inside the Lines’ website debuts to track Florida’s redistricting process

Jan 24, 2011

The following article was posted to the St. Petersburg Times Saint Petersblog on January 24, 2011:

“Inside the Lines” website debuts to track Florida’s redistricting process

“Inside the Lines”, a hyper-focused website dedicated to tracking Florida’s historically contentious redistricting process, goes live today at InsideTheLinesFLA.com.

“Inside the Lines” offers the latest news, commentary and information on Florida’s reapportionment process, which is in the initial stage of a two-year process, culminating in the redrawing of the state’s Congressional and Legislative district boundaries.

The content for “Inside the Lines” will be provided by Peter Schorsch, executive editor of two of Florida’s most-trafficked and influential political websites, SaintPetersblog.com and BattlegroundTampaBay.com.

“I will bring the same insight and new media perspective to the redistricting process that my blogs have brought to Florida’s political arena,” said Schorsch, who was one of the first bloggers in the state to receive Capitol Press credentials.

Utilizing the latest in content management and social networking technology, “Inside the Lines” features a genesis-level, WordPress content management system and is search-engine optimized.  Along with the website, the following Twitter account has been created to provide additional content: @insidethelines1.

“Inside the Lines” is being partially underwritten by Three Bridges Advisors (TBA), a boutique government affairs firm that represents clients in Washington, DC and Tallahassee. Schorsch describes the relationship as one that provided a significant initial investment in the development and operation of the website. TBA will not contribute to the site’s editorial content.

“Reapportionment will be one of the biggest political stories in Florida over the next 18 months. We believe “Inside the Lines” will provide the perfect new media platform for timely reporting breaking news and insights while also demonstrating new methods of underwriting delivery of issue-specific news content,” said David Jolly, President of TBA.